Alix Martínez Martínez

Making things
happen

Constantly challenging the status quo when designing products, services & brands to make a positive impact on people’s lives

A selection of recent work, covering Brand Strategy and Positioning, Service & Product Design, Concepting & Product Delivery, Culture Building & Team Management among others.

Due to the nature of projects, a considerable percentage is confidential & not available for public view.

Founders Factory Africa

Building a Pan African Brand to power Africa’s startup ecosystem

FFA launched in October 2018, new to the continent, required a strong presence in Africa to attract founders, startups & investors. The vision is to inspire optimism & sense of possibility. A very unique context of 54 diverse markets where Design Thinking, Brand Strategy & Product Design are still finding their way.

Brand STRATEGY
Brand DEVELOPMENT
360 EXPERIENCE

Founders Factory Africa

Designing the future of innovation in Africa

Inspired by them, the talented FFA team is dedicated to support remarkable founders and startups redefining what it means to be an entrepreneur in Africa. Providing them with the right tools & resources to catalyse their growth.

INCUBATOR & ACCELERATOR
TEAM LEADERSHIP
CULTURE

AVIVA

Leading in times of uncertainty. Restructuring Aviva’s Innovation Hub

Aviva’s Hub Space for digital innovation in London (named Digital Garage) experienced an earthquake in early 2019. Because of a change of Business Strategy that came with a new appointed CEO. As a result, most of the teams were affected by a redundancy process.

TEAM LEADERSHIP
CONFLICT RESOLUTION

FJORD

5 years reimagining the future of global brands & customer experiences across sectors

Founded in 2001, Fjord joined Accenture Interactive in 2013. Started as a Service Design agency, today has 39 studios around the world. Global brands trust Fjord services every day to disrupt & transform their businesses. Fjord brings breakthrough connected products and services to life by redesigning people’s relationships with the world around them.

INNOVATION
CULTURE
STRATEGY
SERVICE & EXPERIENCE DESIGN
DESIGN SYSTEMS

Fearless

Building & scaling design

Fearless helps to build and scale design teams around the world. With 7000 members, the Fearless Design Community organises events to inspire members. In their Video Podcast series #designleadership, they invite industry Design Leaders to discuss their experiences on relevant topics. Alix joined the second episode “Building & scaling design”.

THOUGHT LEADERSHIP
SCALING TEAMS
DESIGN LEADERSHIP