I work across the full stack of design: from vision and strategy to hands-on execution. I move between disciplines, functions, and teams: translating between business goals and user needs, between engineering constraints and creative ambition, between the big picture and the finest detail. I've led, scaled teams, coached the next generation of designers, building cultures where great work is the standard.
The craft
Product & UX Design
Service Design
Design Systems
Interaction & Visual Design
User Research
Information Architecture
Prototyping & Testing
Creative Direction
Brand & Positioning
Computational Art
Stakeholder Management
The practice
Cross-functional collaboration
Agile & iterative delivery
Stakeholder alignment
Design ops & workflows
0→1 product building
Scaling design teams
Workshop facilitation
Simplifying complexity
Simplifying complexity
The drive
Endless curiosity
Beginner's mindset
Continuous learning
Outcome-driven design
Craft over output
Technology with purpose
Pushing boundaries
Building bridges
Relentless pursuit of excellence
Exponential creativity
Always in motion
From Spain to South Africa, London to Amsterdam. Different contexts, same relentless drive to build things that matter. A career built across continents, cultures, and disciplines. And still going.