Alix Martínez Martínez

Between2waters

I lead & scale multidisciplinary teams who turn big ideas into beautifully crafted, high-performing products. I operate between2waters: Design & Art

Currently in full swing as Senior Design Manager @Miro

Formerly @Founders Factory Africa @Fjord @AccentureInteractive @Aviva @Bwin

50% @onut  100% @heianzo

Built for change

For over 20 years, I’ve designed innovative products, services, & brands around the world, from early concepting, strategy, & future vision to definition, delivery, & scale. I’ve partnered with global corporates, international agencies, & startups alike

Experience-Led

  • Strategic Design Leadership
  • Team Scaling & Development
  • Cross-Functional Leadership
  • Experience Design
  • Service & Product Design
  • Design Systems Excellence
  • Design Thinking & Innovation
  • Brand: Strategy, Positioning & Development
  • Research planning & execution
  • Creative Direction
  • Stakeholder Management
  • Computational Art

Focused on

  • Cross-disciplinary collaboration & ways of working
  • Building, coaching & scaling successful teams
  • Conceptual, Strategic & Tactical Thinking
  • Design Culture within organizations
  • Frameworks & Toolkits. Workshop facilitation
  • Holistic understanding of Technology & Design
  • Building & managing Design Systems
  • Simplifying complexity
  • Navigating uncertainty

Leading drivers

  • Endless curiosity. Continuous learning
  • Exponential creativity
  • Design obsessed. Open-minded
  • Challenging the status quo. Pushing boundaries
  • Building bridges between Art & Tech
  • Future trends. New ways of Interaction
  • How tech affects human behaviour & society
  • Equality through access to Learning, Culture & Art
  • Relentless pursuit of excellence

Endless curiosity

My educational and career choices have taken me around the world, from Spain & Germany to South Africa, Uganda, Australia, & now the Netherlands. I bring experience across healthcare, energy, finance, insurance, telecom, education, the public sector, & retail.

Case studies

Experience

  • Group Design Manager
    Miro
    Nov 2020 - Today
  • Head of Design
    Founders Factory Africa
    May 2019 - Oct 2020
  • Design Lead
    Aviva
    Jul 2018 - May 2019
  • Design Lead
    Fjord
    Jul 2015 - Jun 2018
  • Senior Designer
    Fjord
    May 2013 - Jul 2015
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Education

  • MA in Computational Arts (Distinction)
    Goldsmiths (London - UK)
    2016 - 2017
  • CAP: Teaching Specialization
    Universidad de A Coruña (A Coruña - Spain)
    2006 - 2007
  • MA in Digital Multimedia & Information Resources Design
    Scuola Politecnica di Design (Milan - Italy)
    2003 - 2004
  • Bachelor of Fine Arts (Erasmus: Typography, Photo & Illustration)
    Georg-Ohm-Simon Fachhochschule (Nuremberg - Germany)
    2000 - 2001
  • Bachelor of Fine Arts (Design & AV Communication)
    Universidad de Salamanca (Salamanca - Spain)
    1996 - 2001

Let's

Design

Let's make

Art